Winning Band Unveils Tour Bus
and Celebrates Promotional Partnership
NASHVILLE, TN --- Two-time IBMA Entertainer of the Year winners, The Grascals, are pleased to announce a promotional agreement with Vietti Foods.
The band unveiled a brightly wrapped tour bus touting The Grascals and images of the sponsor’s products.
“The Grascals are thrilled and grateful to be a part of the Vietti Foods Company,” says Jamie Johnson of The Grascals. “We will work hard to represent both Vietti and bluegrass music across the country. We consider the good folks at Vietti our family.”
The highly acclaimed band is currently touring in support of the album Life Finds a Way a collection of familiar and new songs (Mountain Home Music Company).
Vietti Foods has a reputation for creative marketing concepts that include alliances with music and the arts. Philip M. Connelly, President of Vietti Foods Company, Inc., acknowledges the value of his company’s relationship to the renowned bluegrass artists.
“We are excited to support The Grascals’ tour and their phenomenal talent with a custom motor coach that will showcase our brands around the U.S.,” Connelly says.
Johnson reminds fans to look for the colorful bus as the band rolls down the highway, “As we sing in our jingle ‘Get Ready for Vietti’.”
For more on The Grascals, visit www.grascals.com
For more about Vietti Foods, its products and association with music, visit www.viettifoodsinc.com
Among the most beloved and acclaimed bands on the bluegrass scene, The Grascals have been repeatedly honored for their work. Named Instrumental Group of the Year at the 39th Annual SPBGMA Awards earlier in 2012, the group previously brought home three SPBGMA awards in 2011: Instrumental Group of the Year; Mandolin Performer of the Year (Danny Roberts) and Banjo Performer of the Year (Kristin Scott Benson). In 2010, they were named SPBGMA’s Bluegrass Band of the Year. The Grascals have also received the International Bluegrass Music Association’s Emerging Artist of the Year award (2005) and Entertainer of the Year award (2006, 2007). Kristin Scott Benson is a multiple winner of the IBMA’s Banjo Player of the Year Award. The band has been twice nominated for Grammy Awards.
The Grascals joined Hank Williams, Jr. for numerous shows on his Rowdy Friends Tour throughout 2010, and headlined over 150 shows at State Fairs and on the Bluegrass festival circuit as well. The Grascals continue to enjoy extensive media exposure on a variety of outlets, including NPR’s Mountain Stage, RFD-TV, CMT, GAC, The Grand Ole Opry, Jerry Lewis Muscular Dystrophy Association Telethon, FOX & Friends, The Late Late Show with Craig Ferguson, The Country Network (TCN) and both CBS’s Early Show and The Talk.
Vietti Foods Company, Inc. is a manufacturer and marketer of shelf-stable food products under its own brands, contract brands, private label and licensed brands. The company produces and merchandises a broad variety of products to supermarkets, mass merchandisers, drug and dollar stores for U.S. distribution and for export. Founded in 1898, Vietti originally incorporated as a Nashville-based company in 1936 and remained under family and management ownership until it became a part of Choice Food Group, Inc. in 2006. In March 2011 the Nashville operation was acquired by Zwanenberg Food Group BV, based in Almelo, The Netherlands. With 1,300 employees and net sales of EUR 350 million, Zwanenberg Food Group (ZFG) is a prominent European producer of deli meats and a leading producer and exporter of meat preserves.
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